Therefore they would desire well known labels to conform...
All schools should have uniforms
Before I begin I would like to clarify your position. When you assert that schools shouldn't have official uniforms with labels are you suggesting that they instead have guidelines that allow students to wear non branded uniforms with no logos or have students wearing casual personal attire? With the latter cost can still be significant as students are generally vying for attention or social standing. Therefore they would desire well known labels to conform to their defined social groups or convey a specific aspect of their identity. If certain students couldn't fulfill the expectations of their peers or are only able to afford undefined, nondescript brands there would be an increase in disparity which can be a platform for ridicule. Currently school uniforms can be altered, recycled or purchased second hand which can limit costs. Regardless of where the branded uniform is purchased (either first or second hand) there is often little difference indicating its origin and a student's financial status isn't revealed. In addition logos and specific colors can identify a school. When worn correctly school uniforms can present to wider society an image for the school which can encourage enrollment while increasing the institution's reputation. This uniformity can be useful on excursions as students are easily identifiable, this can be specifically useful with primary school children as they may become lost. Uniforms can also provide increased safety in school zones by serving as a reminder to drivers and crossing guards while increasing visibility. It is often cited that schools stifle creativity and while I must concede to this aspect of the argument. Self expression on the basis of clothes can be shallow and establishing general school guidelines while cheaper won't remedy the loss of creativity. Self-expression and creativity can be expressed through a variety of activities or outlets and ultimately the conformity encouraged in school is simple preparation for professional environments.